Viagra for the Soul

Many churches around the world attract visitors for both its physical and metaphysical qualities. Some people go to pray and meditate, while others have a more architectural interest. Either way, churches are very similar to a website, they need to come up with ways to draw people and make them stay. That is how at New Zealand's church of Saint Luke someone thought that church should be like Viagra for the soul. According to an essay on their website, year after year more and more people profess no religion, as per the New Zealand census.

Some people only go to church for funerals and weddings, and that is merely to fulfill a social obligation rather than a spiritual one. However, some of these people may be willing to attend more often, but for one reason or another, they do not go beyond the desire to do so. Thus, just like generic Viagra assists troubled men during their hour of need, church could help people find spiritual enlightenment but only if there is the willingness to take part in the rituals that church-goers perform on a regular basis.

In order to get people to participate though, the church needs to streamlined its approach. Instead of labeling itself as a spiritual panacea, it should appeal to a more specific market, just like impotence drugs appeal to erectile dysfunction patients. This involves developing activities that people in this day and age will find relevant to their daily lives, and also make it a family friendly experience so that whole families can go to church and still feel like they are having quality time together.